Build vs. Buy: Making Strategic Decisions

Decision MakingAdvanced10–15 min

Introduction: What You’ll Learn

In this simulation, you'll practice making the decision between building an in-house solution and purchasing a third-party product. This scenario will help you evaluate costs, benefits, risks, and strategic impacts of each option.

You’ll practice:

  • Structuring a decision-making framework
  • Weighing pros and cons systematically
  • Considering strategic alignment and long-term implications
  • Communicating the final decision effectively

Step-by-Step Simulation

Scene 1: Setting the Stage

Facilitator: "Hey team, we've got a decision to make. Do we build our own customer support tool, or do we go with a third-party solution? Let’s break this down together. Our main criteria are cost, time to market, feature customizability, integration with what we already have, and long-term maintenance."

Facilitator: "Let's kick things off with some initial thoughts. Priya, where do you stand on this?"

Priya: "Building in-house gives us control over features and keeps our data secure, but it could be a time and resource sink."

Facilitator: "Right, that’s definitely something to weigh. Alex, what have you found on the cost and timeline?"


Scene 2: Cost and Time Analysis

Alex: "Okay, so if we build it ourselves, we’re looking at roughly $250k in engineering hours over six months. If we buy, it's about $50k a year, and we can hit the ground running."

Facilitator: "Good to know. Leo, what about customizability and how these options fit with our current systems?"

Leo: "Building means we can tailor it exactly to our needs and it'll integrate smoothly with what we have. But, we’ll also be on the hook for maintenance. With a third-party tool, customization might be limited, and integration could be tricky depending on their API."

Facilitator: "Got it. Sara, how do these options fit with our strategic goals?"


Scene 3: Strategic Alignment and Risks

Sara: "Building in-house supports our long-term strategy for differentiation and control over our data. Buying aligns with our short-term goal to boost customer support quickly, but we need to be aware of any security and compliance risks with an external vendor."

Facilitator: "Great, thanks for that perspective. Priya, can you talk about any risks or dependencies we should consider?"

Priya: "Sure. Going with a third-party means we’re tied to their roadmap and possible price changes. Building in-house means we might have to pull resources from other projects."

Facilitator: "Excellent points. Let’s wrap this up and make a call."


Scene 4: Decision and Communication

Facilitator: "Alright, here's a quick summary:"

  • Building In-House:

    • Higher upfront cost and longer development timeline
    • Full control, customization, and data security
    • Could divert resources from other projects
  • Buying Third-Party:

    • Lower immediate cost and fast deployment
    • Limited customization, possible integration hurdles
    • Potential vendor dependency and compliance concerns

Facilitator: "Given our focus on quick deployment and current resource limits, I suggest we go with the third-party tool. We’ll do a detailed vendor risk assessment and plan for quarterly reviews to see how it’s working out."

Facilitator: "Any final thoughts or concerns before we lock this in? I want to make sure everyone’s on board."

(The team agrees, ready to proceed with the third-party solution.)


Mini Roleplay Challenges

Challenge 1: A team member strongly prefers building in-house for future-proofing.

  • Best Response: “Let’s see if we can align our current priorities with the resources needed for in-house development.”

Challenge 2: Concerns arise about vendor dependency and potential lock-in.

  • Best Response: “We’ll negotiate for periodic evaluations and flexible exit strategies in our contract.”

Challenge 3: Disparate opinions on urgency vs. customization.

  • Best Response: “Let’s balance the need for quick deployment with the longer-term benefits of customization.”

Optional Curveball Mode

  • The budget is suddenly cut, affecting the decision.
  • A new third-party competitor enters the market with a compelling offer.
  • An upcoming company initiative changes the strategic focus.

Reflection Checklist

Decision Framework

  • Did I clearly outline criteria and gather relevant data?
  • Was the decision aligned with our strategic goals?

Communication and Alignment

  • Did I ensure all team members were heard and concerns addressed?
  • Was the final decision communicated clearly and confidently?

Risk and Contingency Planning

  • Were potential risks identified and mitigated?
  • Did we plan for future evaluations and adjustments?

Common Mistakes to Avoid

  • Focusing solely on cost without considering strategic fit
  • Overlooking long-term implications of vendor dependency
  • Failing to involve key stakeholders in the decision process
  • Not setting up review points to reassess the decision